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Amazon Prime Day is the biggest annual sales festival with more than one million deals worldwide. This annual discount festival from the online retail giant Amazon lasts for 48 hours. Prime day is an all-time favourite among Amazon users because they enjoy the largest price cut on goods such as Amazon devices like Alexa, electronics, books, toys, and more.
Is Amazon Prime day for everyone?
Prime Day is a shopping festival that happens only for 48 hours in a calendar year. This discount deal event is just for Prime members.
When is Amazon Prime Day 2022?
MARK THE DATE: Today Amazon announced July 12 & 13 for their Prime Day savings event.Early deals start on June the 21st, Amazon has also announced that Prime members can win big prizes by supporting small businesses from June 21 to July 11.SELLER TIP: Advertising on and around Prime Day can get expensive, with heightened cost per clicks to be expected. Be sure to review your budgets and bid levels for the coming weeks - as the advertising landscape will constantly be evolving.Advertising during this heightened period of demand also comes with many benefits and opportunities of course. Your strategy may be to improve organic ranking on your hero products, or you could use Prime Day as a vehicle to clear out aged inventory for example.
Get in touch with B2C if you are unsure how best to navigate this busy period with your PPC, or if your business is looking to re-shape their advertising strategy for this Prime Day and beyond.
Is Amazon Prime Day worldwide?
The first Amazon Prime Day spanned over only for 9 countries including the U.S., Canada, UK, France, Spain, Italy, Germany, Austria, and Japan.
Due to its popularity, Amazon has now expanded it to 9 more countries including, United Arab Emirates, Singapore, Netherlands, Mexico, Luxembourg, India, China, Belgium, and Australia.
Prime Day revenue achieved a record-breaking $10.4 billion all in 48 hours back in 2020. We predict Amazon Prime Day 2022 is going to be even bigger.