Best practices for Amazon Listing Images

If you're an Amazon seller, it's essential to make sure your listings stand out from the competition. One way to do this is by using high-quality product images

1. What are the best practices for Amazon listing images?

As any seller on Amazon knows, high-quality product images are essential for driving sales. Not only do they provide potential buyers with a clear idea of what they will be receiving, but they also help to convey the quality of the product. With that in mind, there are a few best practices to keep in mind when creating Amazon listing images.

First, it is important to use high-resolution images that are clear and well-lit.

Here are some tips from Tom, our Head of Portfolio:

1. Resolution of 2000 x 2500 pixels to allow maximum zoom on the image and optimized for mobile
2. sRGB colorspace with pure white background (R 255 G 255 B255)
3. Product should fill 85% or more of the canvas
4. JPEG max 10mb
5. Minimum 72 dpi
6. Always provide multiple variations of main image to AB test
7. No unnecessary text or other elements (infographics, badges etc
8. If possible use a 3D render, especially if packaging is included in main image

Secondly, sellers should avoid using generic stock photos whenever possible.

Instead, they should use their own original photos or professional product photos. Finally, it is important to make sure that all image files are properly compressed to reduce loading times. By following these best practices, sellers can help ensure that their product images make a strong impression on potential buyers.

Secondary Images:

1. 6-8 secondary images to be provided per product
2. Resolution of 2000 x 2500 pixels to allow maximum zoom on the image and optimized for mobile
3. sRGB colorspace
4. JPEG max 10mb
5. Minimum 72 dpi
6. Add infographic (icons etc) and text wherever possible to highlight what you are showing in the image. Avoid lengthy text
7. The image should cover 85% of the frame (no wasted space)

2. How can you make your product photos look their best on Amazon?

Use a white background: A clean, white background will make your product pop and help it stand out from the rest of the listings.

Use multiple pictures: Avoid using just one photo of your product. Instead, try to use several different photos that show the product from different angles.

Take close-ups: Use close-up shots to showcase details that buyers might not be able to see in a full-body photo.

Edit your photos: Before you upload your photos, be sure to edit them to ensure they meet Amazon’s guidelines. This includes cropping, resizing, and adding certain types of text or graphics.

By following these tips, you can help ensure that your product photos look their best on Amazon.

3. What types of images should you include in your listings?

We recommend the use of 4 infographic images

8 types of infographics (most recommended highlighted)

1. Comparison with competitors
2. What is included in the package
3. Features and benefits
4. How does it work
5. Size / weight
6. Ingredients / materials
7. Money back guarantee / replacement warranty
8. Awards / certificates

Examples:

Package Includes

Competitor Comparison

Features and Benefits

Ingredients

Size/Weight

How does it work

Warranty

Awards/Certifications

Here would be an example listing image guide for a golf swing aid

1. Main Image
2. Infographic (Main feature / benefit with emotional trigger)
3. Infographic (What’s included)
4. Infographic (How does it work)
5. Lifestyle
6. Infographic (Size / weight)
7. Lifestyle
8. (Not necessary but good to have) Lifestyle
9. (Not necessary but good to have) Infographic (Competitor comparison)

4. What are some common mistakes sellers make with their product images on Amazon?

When selling on Amazon, the quality of your product listing images can have a big impact on your success. Professional, high-quality images can help to convince potential buyers to choose your product over the competition. Conversely, poor quality images can deter customers and lead to lower sales. So, what are the best practices for Amazon listing images? First and foremost, your images should be clear and in focus. They should also be well-lit and show the product from multiple angles. In addition, all text should be legible, and any logos or watermarks should be unobtrusive. Finally, it’s important to use accurate, consistent image sizes across all platforms to avoid any glitches or delays in loading times. By following these simple guidelines, you can ensure that your product listing images make a positive impression on potential buyers.

To make your product photos look their best on Amazon, follow these tips: use a white background, take close-ups, edit your photos, and include multiple images. Additionally, be sure to use accurate, consistent image sizes.

A well-executed Amazon listing will result in higher conversion rates for your product. By using high-quality images, accurate and consistent sizing, and helpful text and graphics, you can create an attractive and informative listing that will convince potential buyers to choose your product over the competition.

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